Greatest Legislation Agency Web sites, 2019 Version
Yearly for the previous decade, now we have labored to uncover inspiration and excellence in web site design for solo and small legislation corporations. In our judgment, these are the 10 finest legislation agency web sites of 2019.
Associated Discover the Greatest Legislation Agency Web site Designer for Your Wants and Price range.For every, we’ve recognized among the web site’s strengths. And—as a result of even one of the best legislation agency web sites have room for enchancment—we make some solutions about methods they may very well be enhanced. We additionally check out the developments shaping web site design in 2019.
For extra about our advisable finest practices for legislation agency web sites, see our information, 10 Issues the Greatest Web site Designs Have in Frequent.
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This magnificent web site from Counter, the Canadian tax dispute and litigation powerhouse, is screaming quick, boasts a great deal of helpful content material (together with some nifty and super-useful interactive instruments), was designed for broad accessibility, and incorporates a crisp name to motion. Their emblem and model are on level, the worth proposition is vivid, and so they’re clear(ish) about pricing. To prime it off, we like the “Meet the Group” web page and its accessible, human bios.
We’d by no means advocate that you simply copy something, however you could possibly hardly do higher than to take cues from this web site while you construct your subsequent one.
Custis Legislation, P.C.
Initially, the sparks emanating from the weld he’s making? Subsequent stage. Delicate, eye-catching, and complex, Custis doesn’t attempt to do an excessive amount of with its animation, glad as a substitute to “simply” rapidly draw your eye and flame your creativeness. You discover a clear name to motion (“How Can I Assist?”), a compelling headshot, some nice differentiators, and useful tiles to explain the sorts of issues the agency might help its shoppers clear up.
The weblog is brand-spanking new—with solely two posts and a few cliché inventory pictures—and runs the chance of future neglect. This website is the slowest to load amongst our winners and has some accessibility errors we wish to see sorted out. On the entire, although, this web site is superb.
What do you do with a headshot? Just about this. This crew put sturdy photos front-and-center to anchor a clear, daring design for a clear, daring worth proposition. The hero picture rotates by means of the agency’s roster of legal professionals on each go to, and we love that they’re all exhibiting a bit character in these sly smirks. Nothing is left disordered: fonts are effectively built-in, photos are on-brand, and even the “Extra” within the prime navigation hides some miscellany to maintain guests targeted on an important issues.
Misplaced within the tidiness, maybe, is a scarcity of a transparent name to motion and considerably clandestine contact data. However these persnickety observations apart, it is a sensible website.
BeerAttorney.com is technically a microsite (or model) of the also-delightful DrummLaw. That’s a part of its attraction in our view. We regularly speak about constructing a website that places your very best shopper’s expertise first, and this website leaves nothing unsure on that entrance. Nonetheless, a microsite by itself isn’t any particular factor. This microsite is.
The bios are scrumptious. The readability concerning the authorized companies they provide—notably when seen by means of the lens of a brand new brewery—is beneficial, cheeky, and well-written. Plus, they provide cool instruments to focus on why they’re such an amazing match: the “Professional Beerno” part, an e-commerce trademark submitting web site (“beertrademark.com”), subscription pricing, and a productized trademark watch service.
Even the weblog is tasty, with on-brand photos, clear titles, approachable copy, and helpful content material. As with all blogs, this one runs the chance of being relegated to the dustbin with out some care and feeding. It launched with 5 posts however has been quiet since. Not a deal-breaker, however undoubtedly one thing to regulate.
This website from Struble, P.A., a consumer-side insurance coverage agency in Florida, highlights some delicate and progressive design components we love. The animation throughout loading is eye-catching and properly carried out with out bogging down the general web page velocity. The massive agency emblem seems nice, and we love the animation that fades it from prominence as you scroll.
The bios themselves depart some readability and intrigue to be desired, however they do incorporate some nifty vertical textual content, good icons, helpful colorization, and complimentary font decisions all through. This website additionally options crystal clear calls to motion, useful instance instances, and compelling testimonials that aren’t overcooked.
If we have been to nitpick, we’d say the copywriting is a bit uninspired and dense, favors the antiquated two-spaces-after-a-period gambit, and might cowl matters of unsure worth to the agency’s possible readership. The weblog is beneficial when up to date, however is revealed solely sporadically.
It is a nice all-around website, and we love how the colour scheme from the agency’s emblem options prominently all through the design. We’re additionally suckers for a very good trademarked tagline (“Accelerating outcomes for entrepreneurs”), grand fonts highlighting the agency’s service choices, and lazy-loading testimonials that sound genuinely complimentary.
The decision to motion may undoubtedly profit from extra prominence, however the website leaves no actual doubt about the best way to contact the agency. We additionally like that they provide completely different choices for the way readers can be taught extra concerning the agency’s companies and legal professionals by means of e-newsletter, weblog, or a pleasant downloadable brochure.
It seems just like the agency’s running a blog behavior is available in suits and begins, however the content material is spot-on when it’s up to date. They’ve additionally chosen to make use of white area to good impact. We didn’t fall in love with the crew biographies, which felt dense and impersonal, and the location has its share of accessibility errors that we’d like to see fastened.
Counsel for Creators
This Los Angeles-based legislation agency is laser-focused on its goal market, which we relish. They broadcast their goal to the universe (“to reinvent the legislation agency expertise for artistic companies of all sizes”), and supply a discrete checklist of companies that they’ve rigorously described in approachable element. The agency clearly designed its companies pages with its future shoppers in thoughts, and so they incorporate on-line scheduling to nice impact all through the location. They use sharp fonts and pictures that play effectively collectively and attraction to the attention.
We love how they’ve sprinkled some enjoyable all through the location, and so they’re unafraid to deploy artistic media to remain on model and approachable, together with some “enjoyable info,” an book (on the market on Amazon!), and helpful weblog structure to assist customers discover what they’re truly on the lookout for. We additionally love the “Creators’ Authorized Program,” an reasonably priced subscription-based set of assets, instruments, and companies.
Laureti & Associates, A.P.C.
This website kindof snuck up on us. Clearly, there’s a lot to love. It options clear fonts, a daring shade scheme, and good use of video within the header and elsewhere. We additionally love that it exhibits some character and non-law pursuits, and we’ll be damned if Tony Laureti isn’t having a good time training legislation. He’s smiling, engaged, and energized. We need to meet Tony Laureti in particular person (Critically. Tony, for those who’re studying this, let’s speak!).
Our preliminary impression, although, was reasonably much less enthusiastic. The positioning seemingly falls into some old-school customs to which we ordinarily discover ourselves allergic: Themis and her scales of justice, the lawyer’s “ego wall,” and a gratuitous shot of some enterprise playing cards and a gold-plated identify plaque. It additionally has greater than its share of accessibility errors, slow-ish web page load instances, and possibly-over-the-top video demonstrating very earnest work, very fascinated shoppers, and really agreeable crew members, all of which could simply be a bit too saccharine for some. And we’re undoubtedly unsure concerning the “associates” featured within the agency’s identify (what with the obvious lack of associates and all).
If all of this sounds overly crucial, we don’t imply it to be. This web site takes the trimmings of “outdated” legislation and reimagines them in a pleasant manner. The agency is explicitly mission-driven, makes use of video and different media to point out Tony’s character (and comfortable shoppers), and makes it straightforward for shoppers to contact the agency and get snug with why they need to. The weblog is beneficial (if a bit scattershot) and the Case Outcomes, Critiques & Testimonials, and Authorized Assets sections are helpful and clear. Like we stated, this one snuck up on us. Effectively performed.
Protass Legislation PLLC
One good factor about “darkish mode” design is that it serves as an amazing canvas for strategic pops of shade. Harlan Protass’s legislation agency deploys gentle blue bursts and brilliant yellow spotlight to attract you right into a website which may in any other case appear a bit bland. As a substitute, the agency rapidly trains your eyes to give attention to an important bits (“Contact Harlan,” anybody?) and properly balances the darkish, white area, and duplicate.
It is a highly effective website. It options rocket-fast load instances, useful and compelling differentiators, and spectacular testimonials all through. The case outcomes web page is rather well completed (which is especially essential for direct-to-consumer observe areas like prison legislation), and the Press & Publications part is a pleasant mix of mostly-tasteful #humblebrag self-promotion and broader commentary. The self-promotion right here appears pretty effectively balanced and isn’t mere puffery; Mr. Protass has revealed (or been featured) on Slate.com, HuffPost, CNN, and the Wall Road Journal (amongst others).
This web site’s website positioning is a bit weak, and we don’t love “hamburger” navigation when viewing websites on our desktop, however these aren’t deal breakers, notably as a result of customers know and perceive hamburger navigation, leaving the general consumer expertise untarnished.
We simply love this easy Squarespace website from JLongtin Legislation, a prison protection agency in Denver. (Within the curiosity of full disclosure, Jennifer Longtin attended LabCon and is a Lawyerist Lab member). Whereas it’s unclear to us whether or not it is a do-it-yourself website or one created by an expert, we love that you could possibly do it for those who wanted to.
Mild on bells, whistles, or adornments, this website simply oozes character and heat. The employees bios are quick on private elaborations (aside from Ms. Cherpes’ completely relatable love for brunch, mountains, and seasons), however they’re lengthy on providing consolation, credibility, and experience. The orange-meets-grayscale vibe is an alluring one, too.
The excellent companies choices embrace flat-fee pricing, the agency’s “CARe program”—which they’ve aimed toward making headway on the sticky drawback of the affordability of high quality authorized companies—and highlights the agency’s dedication to representing the homeless, amongst different issues. Like the remainder of the location, the “Agency Occasions” part is easy, clear, and helpful.
This website isn’t supposed to “win” at every thing. It’s only a very primary, beautifully-designed, well-implemented, client-focused web site from a turnkey web site supplier. In case you’re on the lookout for inspiration in your new web site with out worrying about breaking the financial institution, that is it.
Web site design is usually a fashionable pursuit. As architects are to owners, web site designers are to enterprise house owners. Designers that really love their craft like to mess around with new toys, instruments, and developments. They’ll fill your head with inspiring concepts which will depart performance as an afterthought or break the bank to construct. In the long run, one of the best web sites land within the candy spot of unfettered performance, affordability, and impressed design.
The trendlines for 2019 have began to crystallize.
Cell-first. Chopping-edge web sites are “mobile-first” websites that in all probability supply some mix of impressed aesthetics like micro animations, sensible colours and shade gradients, “darkish mode,” geometric shapes, hand-drawn typography, outsized headlines, serifs, video headers, departure from the basic grid (together with horizontal and vertical textual content), minimalism, cinemagraphs, illustration, movement design & emblem animation, 3D interfaces, or “deep flat” design.
Performance. Consumer expertise and performance are trending, too. For instance, one of the best new web sites mirror deeper and extra complete model integration, customized experiences, voice consumer interfaces (“Siri! I would like a lawyer!!!”), simplified authentication when customers log in, the rise of gestures, and new-wave navigation (like backside navigation, for instance).
UX. Maybe our favourite new “pattern” is a aware effort to include so-called “UX writing” and “UX enhancing” into complete web site design. For the uninitiated, UX is shorthand for consumer expertise, historically the bailiwick of the software program design crowd. However customers “expertise” writing and enhancing in your web site, too, and being aware about bettering the utility, ease of use, and—dare we are saying?—pleasure they derive from the written phrase in your web site is a long-overdue motion.
None of this stuff will carry the day. Even the “coolest” web site can’t rescue glacial load velocity, accessibility errors, a tone-deaf deficiency of client-centered design, kludgey navigation, dry (or nonexistent) crew bios, or pixelated photos of mahogany desks and the scales of justice.
Equally, most flaws aren’t absolute deal-breakers. A few of the finest legislation agency web sites (even in 2019) nonetheless fail to place accessibility entrance and heart. Some have eschewed significant content material. Some have load instances bordering on vexatious. And we nonetheless have disturbing and protracted troubles surfacing web sites—and legislation corporations, for that matter—that mirror numerous groups, numerous possession, and numerous shoppers.
As with many issues, legal professionals’ web sites expose our occupation’s considerably cautious adoption curve. Even one of the best solo and small legislation agency web sites in 2019 don’t incorporate a lot of the latest web site design developments we’ve outlined above.
Nonetheless, there are some essential finest practices. Listed below are the desk stakes:
intuitive navigation;average (a minimum of) consideration to website positioning;affordable load velocity;constant model (shade scheme, emblem, fonts, visible model);a transparent focus for every web page;a transparent purpose for every web page;responsive design, together with clickable components massive sufficient for cell;fluid photos;proactive accessibility; anddeference to some widespread design requirements, together with emblem prime left, contact data prime proper, a stretch menu throughout the highest of the display screen (in all probability), a transparent worth proposition excessive on the homepage, and a transparent name to motion (or “CTA”) excessive on the homepage.Room for Enchancment
As we’re wont to do, we seen a couple of issues whereas on the lookout for this yr’s finest legislation agency web sites. It’s possible you’ll discover that these usually are not new or rising alternatives.
Copycats. Is it simply us, or have boxing gloves changed the scales of justice as the preferred picture on legislation agency web sites? On some stage, copycat web site design is sensible; recreating the proverbial wheel is an costly and time-consuming endeavor. However flash some character, would you? There should be one thing distinctive about your legislation agency or the shoppers you’re attempting to serve, proper? What’s it? How are you going to deliver it out as a component of your design?
Name to motion. It’s additionally essential to make it possible for your name to motion is evident and apparent on the web page. What would you like guests to your web site to do? Would you like them to name you? Arrange an appointment by means of your on-line scheduling device? Learn extra about their specific authorized concern in your weblog? Be a part of your mailing checklist? Be crystal clear about what you need them to do, then drive them to do it (in a non-coercive manner, after all). Don’t drive your guests to consider what to do subsequent. Make it plain (and straightforward).
Blah-gs. Content material is essential. We’ve been over this. It’s a key side of a sound inbound advertising technique and an impressed strategy to client-centered design. However the blogosphere is a battleground rife with detritus. Chronological blogs are brutal to navigate with out tags or another helpful scaffolding. Uncared for blogs look unhappy. Too-shallow blogs make you look, effectively, too shallow. Our dad and mom informed us from our earliest days that “something value doing is value doing effectively.” Some of us should not truly consider that their weblog is value doing, as a result of they certain aren’t doing it effectively.
Bios. Oy. That wall of textual content is brutal. Even in case you are a bona fide rock star, burying essentially the most attention-grabbing tidbits about you in a 400-word expectoration renders it unreadable and, consequently, utterly ineffective. In any case, it’s a bio, not a CV! We double-dog dare you to juice up your bio. Inform us your title and what you do. Share an expert accomplishment or two. Describe your values and the way they’ve formed your profession and what you are promoting. Inform your readers who you’re exterior of labor. Share an anecdote, your favourite GIF, a private story, or an image of your corpulent pet hedgehog. Simply do one thing aside from telling individuals the identify of the (irrelevant or in any other case) journal you edited 17 years in the past. You’re killing us.
A Phrase About Course of
We owe a deep debt of gratitude to a number of individuals who have made this annual rundown of one of the best legislation agency web sites doable. Ten years in the past, Karin Conroy impressed and delivered our first version. She has dutifully and enthusiastically joined that effort yearly since, and we’re deeply grateful. Gyi Tsakalakis, Andrew Cabasso, Cari Twitchell, and others have joined her alongside the way in which.
This yr, for our 10th version, our crew determined to take the method absolutely in home, and now we have loved it immensely. To the extent you disagree with our judgments or take concern with the choice and vetting course of, that disagreement is only a mirrored image of shedding many years of collected web site design expertise from our course of. Thanks, Karin, Gyi, Andrew, and Cari. You have been missed, and we’ll do our stage finest to honor your legacy.
Prior to now, now we have thought of a boundless universe of internet sites. As a result of this train is designed to encourage you and spotlight helpful developments, that made some sense. However we additionally acknowledge that our tribe is made up of solo and small agency legal professionals in the US and Canada, so we determined this yr to restrict the competition to corporations with these demographics. (We additionally tried to restrict issues to corporations with fewer than 15 legal professionals).
Discover a Nice Legislation Agency Web site Designer
It may be irritating to determine the best way to get a very good web site that’s tailor-made to your price range, wants, and targets. Folks have been asking us for suggestions for a decade now, so we’ve determined to make that course of simpler. Fill out our free wants evaluation and we are going to make a customized suggestion for you. We’ll electronic mail you an introduction to a legislation agency web site designer we’ve custom-picked in your agency’s wants and price range.
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Concerned with submitting your web site to subsequent yr’s contest? Search for our name for nominations the primary week in January.
Final up to date March 27th, 2019.